About Digital Business Group
Established by technology expert Kate Carruthers, Digital Business Group offers leading edge insight and research, sound strategic planning and effective project management to enterprises.
Digital Business Group specialises in providing organisations with innovative and leading edge digital strategic planning and solutions. We assist companies to leverage the benefits of web 2.0 and develop digital technology strategies that increase profitability. We can help with solutions in the following areas:
- Digital marketing strategy
- Web 2.0 & Enterprise 2.0
- Digital marketing tactics
- Independent analysis
- Facilitate problem solving
- Idea/concept generation
- Strategic direction
- Maturity mapping
- Technology forecasting
- Innovation & new product development
About Kate
Kate is an expert and forecaster in online collaboration, social media, digital integration, unified communication, email and search marketing.
She has first hand experience in the role of web 2.0 technologies at enterprise level; the challenges, risks and power these technologies have in assisting with internal and external communication.
Kate is requested by leading organisations such as AMP, Microsoft, GE, FMT and Westfield to develop and implement their corporate web and e-commerce solutions. She helps enterprises with innovation around the use of technology as a business application, and expertly marries technology, marketing and business development.
Kate develops strategic digital marketing strategy and tactics that drive profitability, and trains teams in the use of web technology including web 2.0, social media, and social networking.
As a technology forecaster she is active in monitoring and tracking developments in web 2.0, enterprise 2.0, social media, and online collaboration. She is deeply involved with open source and web 2.0 online communities.
With an extensive background in business improvement activities, she also has a strong foundation in 6 Sigma, process improvement and enterprise application development.
Dedicated to lifelong learning, Kate is currently studying law part-time, has a Master of Management and has completed postgraduate work in e-commerce.
Kate is an educator and skilled facilitator, an in demand speaker and a guest lecturer at Macquarie University.
She is active in many professional associations including:
- Chair of Institute of Electrical & Electronics Engineers (IEEE) Computer Society NSW in 2002-4 and 2007
- Reviewer for Software Engineering Body of Knowledge
- Australian Institute of Management (AIM)
- Institute of Electrical & Electronics Engineers (IEEE)
- IEEE Technical Standards Committee
- IEEE Computer Society
- FITT - Females in Telecommunications & Technology
- Macquarie Graduate School of Management Alumni Association
- Australian Graduate School of Management Alumni Association
- University of Sydney Alumni Association
More information: www.katecarruthers.com, blog Aide-mémoire