Digital marketing strategy

We assist enterprises create a focused strategic digital marketing strategy that will help the company grow and build a sustainable competitive advantage.

Web 2.0 provides a viable technology platform and ideological framework to enable conversations and communication to be more efficient than ever before. The sooner companies embrace web 2.0, the sooner they can leverage the benefits.

Enterprises need to move out of the old broadcast medium model, which is like TV where we just send the message out into the ether and someone might buy it. Now as with narrowcasting in the media, we need to target our messages better.

Through digital strategy organisations can open dialogue with target audiences to check that if their message is being understood and that the call to action is being addressed. This is only possible through a dialogue, and it means that communication channels need to be enabled to handle that. This is where web 2.0 technologies and mindset are ideal.

We shed light on web 2.0 for organisations by offering realistic, practical digital strategy. Our strategies make an immediate impact on an organisations' bottom line.

Companies that can harness the engagement and passion of all of their audiences will be ahead of the curve.

Digital marketing tactics

At an enterprise level web 2.0 tools can be used to enhance communication, customer loyalty and drive profitability.

To enable better collaboration Web 2.0 offers a number important technology based resources such as Wikis, Blogs, RSS, and Tagging or Meta tagging, Podcasts, Video casts, Webinars, Social networking tools and Mashups.

None of them alone do anything to improve profitability, rather they are merely tools. A craftsperson who is equipped with a good tool, knowledge of the capabilities of the tool and clear goals can achieve great things.

As the expert craftspeople, we develop a strategy on how best to use these tools that are linked to your business objectives, and then implement them.

Independent analysis

Already have a digital marketing strategy? We can conduct an independent analysis of your program and current activities to see what is working and what needs to be enhanced. We will help you to refocus your efforts to improve results.

Projects

Facilitate problem solving, idea/concept generation, strategic direction, maturity mapping, technology forecasting, and innovation.

Web 2.0 training

Digital Business Group runs formal sales skills training workshops for teams and groups which demystify web 2.0 and offer practical tools and knowledge to implement your own program.

Our training programs include sessions on the use of web technology including web 2.0, social media, and social networking.